在资本端，AI玩具确实也是创投热门赛道。IT桔子数据显示，2024-2025年，累计有96家投资机构入局，包括红杉、金沙江创投、字节跳动、京东科技、可口可乐等头部投资方与大厂。像跃然创新这样的新锐品牌，累计已完成六轮数亿元融资，单品销售额也突破亿元大关；而珞博智能也是在短时间内便获得了顶级投资人的认可。
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